Project Overview

Ikon Coaching is an executive coaching firm dedicated to helping founders, executives, and entrepreneurs achieve deep, lasting transformation. Unlike traditional process-focused coaching programs, Ikon focuses on guiding clients through a deep, personalized journey of self-discovery and growth, aimed at meaning and purpose first, with results following.

My challenge was to craft a brand that reflects the depth and intentionality of Ikon's work. The visual identity needed to stand apart from the sterile, corporate aesthetic common in the coaching industry, while still maintaining the trust and credibility essential to attracting high-level clients. It also had to embody the core principles that define Ikon Coaching: transformation, clarity, and purpose.

Brand Identity | Lead Designer, Brand Strategist | 2023-24

Fonts & Colors

To visually capture the depth, clarity, and humanity that define Ikon Coaching, I developed a type and color system that’s bold and direct, but personal.

Graphic Elements

Topographic maps and hand-drawn elements are the graphic elements that bring Ikon’s brand to life, giving two options for texture.

Ikon’s Rebrand in Action

YouTube Thumbnails Before & After

Presentation Decks Before & After

Decorative Office Art

I designed three series of posters to decorate the office, using Ikon's new brand as a foundation while allowing creative flexibility to produce distinctive and visually engaging artwork.

Motion Graphics

I created two animated YouTube intros for the Ikon channel. The first is designed for short-form, talking-head videos featuring Kirk using a whiteboard to explain key coaching concepts. The second introduces Ikon’s podcast, Hard But Worth It.